Blue Apron Review

  • 1. Choose
  • 2. Cook
  • 3. Eat

Last Updated: June 2021

Our Summary

Blue Apron is one of the early pioneers of meal delivery, first throwing its hat into the meal delivery plan ring in August 2012. The three-person team started operations in a commercial kitchen in Long Island City, New York, packing and shipping each meal themselves. By May 2014, the team expanded and started a fulfillment center in Richmond, California to serve its growing customer base. Today, Blue Apron is one of the leading meal delivery services with fulfillment centers nationwide, a cookware store and a wine delivery service. Blue Apron draws inspiration for its name from the blue aprons that apprentice chefs around the world wear while they learn their trade.

Every Blue Apron meal kit includes fresh, high-quality ingredients and printed recipe cards for easy-to-prepare, delicious home meals. With it's wide variety of recipes, Blue Apron makes it easy to experiment with new cuisines and flavors without buying ingredients in bulk that are difficult to use in other recipes. Each meal kit includes precisely measured ingredients to prevent waste while offering culinary adventures in the comfort of your home. Along with a variety of foods with an ethnic flair, Blue Apron offers traditional, home-style meals as well.

People who want to try cooking new and tasty meals for themselves, significant others, housemates and families will love the chance to try Blue Apron. With Blue Apron, exciting, healthy meals with fresh ingredients comes at a reasonable price.

Blue Apron is one of the early pioneers of meal delivery, first throwing its hat into the meal delivery plan ring in August 2012. The three-person team started operations in a commercial kitchen in Long Island City, New York, packing and shipping each meal themselves. By May 2014, the team expanded and started a fulfillment center in Richmond, California to serve its growing customer base. Today, Blue Apron is one of the leading meal delivery services with fulfillment centers nationwide, a cookware store and a wine delivery service. Blue Apron draws inspiration for its name from the blue aprons that apprentice chefs around the world wear while they learn their trade.

Every Blue Apron meal kit includes fresh, high-quality ingredients and printed recipe cards for easy-to-prepare, delicious home meals. With it's wide variety of recipes, Blue Apron makes it easy to experiment with new cuisines and flavors without buying ingredients in bulk that are difficult to use in other recipes. Each meal kit includes precisely measured ingredients to prevent waste while offering culinary adventures in the comfort of your home. Along with a variety of foods with an ethnic flair, Blue Apron offers traditional, home-style meals as well.

People who want to try cooking new and tasty meals for themselves, significant others, housemates and families will love the chance to try Blue Apron. With Blue Apron, exciting, healthy meals with fresh ingredients comes at a reasonable price.

Meal Plan Options

Each week, customers will find exciting new chef-designed recipes that suit customers' dietary preferences, including everything from complex recipe creations to pasta and sandwiches.

Customers who want to take their cooking adventures to the next level can explore Blue Apron's premium recipes, which do come at a premium cost. There is also a menu of seasonal recipes for customers who want to try something new for the holidays.

Blue Apron also offers a dietary plan for vegetarians called Signature for 2 Vegetarian Plan, which allows vegetarians to make at-home substitutions for meat ingredients.

Cost of the Subscription

Blue Apron offers a two-person plan that provides three recipes per week for two people. The entire week's cost comes to $59.94 or $9.99 per meal. The family plan, which serves four, provides customers with two recipes per week. Family pricing comes to $69.92 per week and $8.74 per serving.

How to Order

Ordering from Blue Apron is easy. The first step to getting started with Blue Apron is to create an account, select your preferences and provide your payment method. Once your account is created, there are only a few steps left!

  • Choose meals from Blue Apron's chef-designed recipes, which include quick one-pan dinners, Mediterranean classics and top-rated customer favorites.
  • Unpack the insulated box upon arrival, filled with all the necessary ingredients for each meal.
  • Create a magical dining experience by following the Blue Apron team's step-by-step instructions, tailored to each customer's tastes.

Blue Apron wants customers to enjoy a comfortable experience with no pressure. Unlike other subscription services, Blue Apron doesn't require an ironclad subscription agreement from customers. You can receive deliveries when it is convenient and skip or cancel easily without commitment or worry. When customers want to resume their subscription, they can do it just as quickly and simply.