Highlights

• Grocery recommendations personalized to taste and diet restrictions
• Select groceries with easy-to-prep, 10-minute recipe recommendations
• Add-on groceries to customize breakfast, lunch, dinner, snack, and/or dessert
• Chef-crafted recipes rotate weekly

About Hungryroot

Hungryroot was founded in New York City in 2015, Hungryroot was designed to make good-for-you-groceries accessible to every American. 8 years later, Hungryroot has done it by recommending and delivering personalized recipes to Americans in the 48 continental states.

Hungryroot uses AI technology to recommend personalized groceries, snacks, and recipes to its customers weekly. To learn a customer’s food habits and preferences, Hungryroot asks customers to complete a 5-minute quiz. Once complete, customers pick out recipe and grocery recommendations that fit their tastes, diet restrictions, and food allergies.

By skipping recipe planning and grocery shopping entirely, Hungryroot customers can free up hours of time each week. Hungryroot deliveries are sent straight to a customer’s door, meaning customers can focus on the fun parts of food: cooking and eating.

How It Works

New Hungryroot customers start by taking a 5-minute introductory quiz. Customers are asked about their eating habits, needs, and preferences, including:

• Number of recipes per week: Do you want to do some grocery shopping on your own, or do you want Hungryroot to take care of everything? Customers can choose how many breakfasts, lunches, dinners, snacks, and desserts they’d like to receive per week (from 3–8 recipes).


• Serving size: How many people are you shopping for? Customers select the number of portions they’d like each meal to cover (either 2 or 4 servings per recipe).


• Food allergies: Do you have a food allergy or aversion? Hungryroot ensures customers can enjoy every recipe.


• Dietary restrictions: Are you a vegetarian? Pescetarian? Vegan? Customers can select their dietary restrictions to filter out specific ingredients.


• Food likes: Like spicy food? Love Korean dinners? Customers can note their preferences, and Hungryroot will recommend these types of recipes down the line.


• Food dislikes: Do you think cilantro tastes like soap? Does cheese make you queasy? Customers can filter out any ingredients or recipes they hate.

After completing the quiz, customers are asked to finalize the details of their first delivery. As customers add or subtract groceries from this details page, their final pricing will rise or lower to reflect the changes. Customers select from a variety of details, including:

• Recipes
  • Number of servings per recipe: 2 or 4
  • Number of lunch servings: 0, 2, 4, 6, 8, or 10
  • Number of dinner servings: 0, 2, 4, or 6
• Groceries
  • Number of breakfast servings: 0–10
  • Number of snack servings: 0–12
  • Number of sweets servings: 0–10

Customers are then asked to enter personal and payment information such as their shipping address, full name, and credit card number.

Next, customers choose their recipe and grocery preferences from the week's list of Hungryroot recommended selections. Customers can also ignore Hungryroot’s recommendations, opting instead to select from the week’s rotating list of recipes and groceries.

After every selection is complete, Hungryroot charges the customer and completes the order. Most deliveries arrive at a customer’s door only a few days after payment.

Pricing

Hungryroot starts as low as $65 per delivery. Pricing is based on the number of recipes and groceries a customer selects for the week, meaning that pricing can change from one week to the next.

Right before the payment is finalized, customers can review and alter the price of their next delivery during the “delivery detail” step of the ordering process. To lower the delivery cost, customers can lower the serving size or lower the total number of groceries shipped.

Packaging

Hungryroot deliveries arrive right at your doorstep in boxes that are 100% curbside recyclable. Deliveries stay fresh for a few hours after delivery, thanks to the insulated lining and biodegradable ice packs.

Inside the box will be a summary of the order as well as all of the groceries. Customers should immediately transfer all of their groceries to their refrigerator, unless a label specifies otherwise.

Final Thoughts

Tailor-made and ever-customizable, Hungryroot makes it extremely easy to shop and receive groceries, all without leaving your porch. After completing the taste quiz, Hungryroot uses AI technology to suggest good-for-you groceries and recipes that you and your family will love. If you feel like changing up your next delivery, Hungryroot gives you the power to select new recipes, pick-and-choose extra groceries, and more.