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Noom Review

Our Take on Noom

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Last Updated: March 2024

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Our Summary

Have you discovered Noom? Noom is a different kind of weight loss and fitness platform. It’s different than most of the other programs you’ve heard of because it uses the principles of cognitive behavioral therapy (CBT) to customize a holistic plan to help you reach your fitness and weight loss goals, rather than strict diet and calorie restrictions.

Noom was founded 2008 and is backed by some of the most successful venture capitals in the world. In 2017, Noom was recognized by the Centers For Disease Control (CDC). In order to be approved by the CDC, at least 40% of the program’s participants must lose 5% of their weight, which Noom exceeded.

Have you discovered Noom? Noom is a different kind of weight loss and fitness platform. It’s different than most of the other programs you’ve heard of because it uses the principles of cognitive behavioral therapy (CBT) to customize a holistic plan to help you reach your fitness and weight loss goals, rather than strict diet and calorie restrictions.

Noom was founded 2008 and is backed by some of the most successful venture capitals in the world. In 2017, Noom was recognized by the Centers For Disease Control (CDC). In order to be approved by the CDC, at least 40% of the program’s participants must lose 5% of their weight, which Noom exceeded.

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 What Is Noom and How Does It Work?

Noom claims to be “the last weight loss program you’ll ever need.” To summarize the program, using Noom is very much like having a therapist, weight loss coach, fitness guru and best friend at your disposal, 24/7. With Noom, you feel like you’ve got a whole team of experts on the sidelines cheering you on. The program is designed to help you change your eating habits for the long haul, which often requires revealing and changing the behaviors that led to unhealthy eating in the first place.



How Does Noom Help With Weight Loss?

Noom uses scientific data and facts to create a plan that meshes seamlessly with your existing behaviors, emotions, lifestyle and even your resources. Noom recognizes that there are all kinds of reasons people “fail” on traditional diet and fitness programs. It’s not all about not having willpower. A lot of it has to do with stress, family life, lack of time or lack of nutritional knowledge.

How Much Does It Cost?

Pricing starts at $17.42 per month, but you can also sign up for their 7-day trial for just 50 cents. The trial gives you the chance to test out the program and see for yourself how amazing Noom is. And, in 14 days, you should actually be able to already start seeing results, either in losing weight, getting stronger, exercising more or just feeling better in your body.

What Are The Benefits of Using Noom?

There’s so much to love about Noom. Some of the benefits we would highlight include:

    • You get a really robust mobile app that you can download onto your phone so you can bring the support of Noom with you wherever you are.
    • Access to Noom Circles, an online community of fellow Noomers designed to help each person hit their goals
    • Personal nutrition specialists help with customized diet plans, especially if you have diet restrictions due to food allergies or medical conditions such as diabetes.
    • The results back up the use of Noom. Studies have shown that Noom’s unique approach to fitness and diet really works.
    • There are an endless number of features you can take advantage of. You can pick and choose which features you use.
    • 100% flexible. It’s easy to fit your customized Noom plan into your life because it was built around your existing lifestyle and behaviors.
    • The nutritional value of the meal plans are easy to calculate so you can know exactly how much protein, carbohydrates and fiber you’re eating.
    • Ability to log the meals you eat so you can see your progress as you go along.
    • You learn along the way. They email you with very informative articles in small bites that educate you and inform you about why what you’re doing will work. It’s highly motivating!

The Meal Plan

You’ll eat real foods that you can resource from your own, local markets. This is different from a lot of diet programs because you won’t have food delivered. You get to eat like a “real person” so you don’t feel awkward at the dinner table or around friends.

What Kind of Results to Expect

According to the testimonials, the results you can expect are transformative. Typically, people use the program for a year, but that all depends on your goals. Some like to take it slower, so that could take 18 months or even two years. Since the program is so adaptive to real life, it’s easy to do Noom on a long-term.



How to Sign Up

Joining Noom is easy. It’s actually a lot of fun, too, because you get to fill out a questionnaire about yourself and your habits. This enables Noom to customize a plan for you that is most likely to succeed, depending on your personality, habits and lifestyle.

Just a few steps will get you started using Noom. Plus, you get educated about losing weight and getting fit while you’re actually filling out the questionnaire! At the end of the onboarding questionnaire, you’ll be presented with a cool graph that tells you exactly when you can expect to reach your goal weight.

Here’s a rundown of what to do to sign up and join Noom:

    1) Go to the Noom website.

    2) Your first question (and this is important!) is to decide if your goal is to get fit for good or to lose weight for good. From there you’ll start answering questions using a step form.

    3) Keep answering the simple questions in the questionnaire. This part only takes a minute or so.

    4) Click “Claim your plan.”

    5) Next, finish answering more detailed questions about your habits and behaviors.

    6) Sign up for the 7-day trial for just $0.50 to try out Noom.

    7) Choose the plan that you feel will work the best for you.

    8) Log in and start exploring what Noom can do for you!

Bottom Line

Noom is perfect for you if you’ve wanted to lose weight or get fit for a number of years but nothing else has worked, or “stuck.” If you want to feel better, be able to be as active as you like, lose weight, or just look better in your clothes, you should definitely try Noom.