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Purple Carrot Review

Purple Carrot—delivering fresh food to your door.

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Last Updated: April 2024

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Our Summary

The team behind Purple Carrot wants you to join them to become a part of the plant-based meal revolution. Since 2014, this Massachusetts-based company has targeted a unique niche in the pre-portioned, ready-to-cook direct to your door meal delivery industry by offering a 100 percent vegan alternative for today's busy, yet health-conscience society.

Purple Carrot is a service that you will want to check out if you are looking for the convenience of a meal delivery service but are intent on avoiding animal products. Purple Carrot delivers to almost everywhere in the continental US and has distribution centers throughout the country to ensure that your meals arrive as fresh as possible.

The team behind Purple Carrot wants you to join them to become a part of the plant-based meal revolution. Since 2014, this Massachusetts-based company has targeted a unique niche in the pre-portioned, ready-to-cook direct to your door meal delivery industry by offering a 100 percent vegan alternative for today's busy, yet health-conscience society.

Purple Carrot is a service that you will want to check out if you are looking for the convenience of a meal delivery service but are intent on avoiding animal products. Purple Carrot delivers to almost everywhere in the continental US and has distribution centers throughout the country to ensure that your meals arrive as fresh as possible.

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Meal Plan Options

Purple Carrot can ship more options to customers than just dinners. Subscribers can also order what the company calls 'extras.' These extras include breakfasts, lunches, and wholesome snacks, and subscribers have the option of adding them to their weekly order as long as there is room in the box. Breakfasts are available in sets of four servings and cost $4.49 per serving, for a total of $17.96 per selection. Lunch orders come with two servings at $8.99 per person, or $17.98 per order. Snacks offerings range in sizes and prices.

Those who subscribe to the 2-Serving plan have alternatives when choosing their meals. They can choose from three menu preferences: Gluten-Free, High Protein, and Quick and Easy. Gluten-Free is excellent for anyone trying to reduce the amount of gluten they consume but may not be recommended for those with certain allergies. The High Protein preference delivers dinners that have 30 or more grams of protein. Lastly, the Quick and Easy meals are for those who are time constrained and are designed to take less than 30 minutes to prepare from box to table.

One of the best aspects of the Purple Carrot meal subscription service is the flexibility it provides. The company allows subscribers to put deliveries on pause for a week or longer by merely making a request online. Those heading out of town for an extended time can request a temporary address change too if they prefer to keep getting deliveries.

Since Purple Carrot does not require long-term contracts, canceling the service is hassle-free.

Cost of the Subscription

Each week, the menu changes, and new dishes are available for selection. Subscribers to the 2-Serving plan can choose either three or four dinners per week, while those on the 4-Serving plan have a limit of two or three dinners per week. A 2-Serving plan costs $11.99 per portion. Subscribers to the 4-Serving plan get a two dollar discount per serving, at $9.99 per serving.

How to Order

To keep the signup process as transparent and straightforward as possible, Purple Carrot customers signing up for the first time only need to select the number of dinners they want to receive their first week along with how many servings per dinner they require. Purple Carrot never locks its customers into a subscription level, and customers can continuously tweak their orders based on their changing needs.

When it comes to choosing plans, Purple Carrot does not try to overwhelm you with options and plan sizes. Currently, the company offers 2-Serving and 4-Serving meal plans. Customers who sign up for Purple Carrot often find that the portion sizes are substantial, and the 2-Serving plan is perfect for a hungry couple, while the 4-Serving plan works for both smaller families and those who don't mind eating the same meals during the week. It is important to note that although it is possible to pay for additional servings for each individual meal, the total number of portions per dinner cannot exceed five.

Customers do not have control over the exact delivery date, but all boxes will arrive between Monday and Wednesday, depending on your location. Subscribers can expect their Purple Carrot order to arrive at the same time each week, and they will also receive a notification as soon as the order ships to allow ample time for meal planning.

Unpacking the Box

It is clear that Purple Carrot cares about its subscribers. All of the ingredients come individually wrapped and securely packaged in an insulated box along with ice packs to ensure the food stays fresh. All products are of high quality, although we would note that not everything is organic or non-GMO. In addition to the ingredients, every order comes with a comprehensive booklet that walks even the most inexperienced cook through each recipe to help you create photo-worthy meals.

Whether you are vegan or just want to eat healthier, Purple Carrot delivers.